Why Maintain Websites ?
Internet Browsers are no longer standard, stable platforms – there is now a wide choice available with frequent updates and ‘developments’ often due to discovered security risks.
Hardware platforms too are constantly changing – Desktops, Laptops, Tablets, Phablets, Mobile phone… what works well with your website today might not tomorrow …
Search Engines in the main rank your website not just against relevance but also against revenue and advertising potential – stale content gets pushed to the back of the queue or listings.
Retention – Users need to see changing content in order to maintain interest – but not be overwhelmed with essays.
When to Maintain Websites
For content that changes frequently ie daily or weekly you need a content management system and a plan or schedule.
This requires both discipline and time – scarce commodities. Business users should ideally refresh some of their content monthly.
Updated prices, offers, promotions
Changing trends, law etc
Adding or removing static content
Updating contact information
Grammar corrections or improvements
Reviewing keywords, phrases, tags etc for SEO – Optimizing for Search Engines
- Plugin Updates
- Theme Updates
- Spam Attacks
- Security Enhancements
- SSL Certificate Renewals
- Feature List
How To Maintain Websites
Maintenance is a time intensive service for which service levels and costs are determined on an individual basis.
Hosting and Design UK provide fixed fee maintenance to our Hosting And Design clients.
Maintenance updates can also be provided on a one off or ‘ad-hoc’ basis.
Hosting and Design small business clients have the option of a Business Plus hosting tariff which includes four maintenance updates per year.