Internet Browsers no longer have a standard, stable platform – there is a wide choice in what you use, very frequent updates and ‘developments’ make them obsolete before they reach maturity.
Hardware platforms are constantly changing – Desktop, Laptop, Tablet, Phablet, Mobile phone… what works well with your web application today will not work as well tomorrow.
Search Engines in the main rank your website not just against relevance but also against revenue and advertising potentential – stale content gets pushed to the back of the queue or results list.
Retention – Users need to see changing content in order to maintain interest – but not be overwhelmed with essays.
For content that changes frequently ie daily or weekly you need a content management system and a plan or schedule.
This requires both discipline and time – scarce commodities. Business users should ideally refresh some of their content monthly.
Updated prices, offers, promotions
Changing trends, law etc
Adding or removing static content
Updating contact information
Grammar corrections or improvements
Reviewing keywords, phrases, tags etc for SEO – Optimizing for Search Engines
Maintenance is a time intensive service for which service levels and costs are determined on an individual basis.
HostingandDesign provides fixed fee maintenance to our Hosting And Design clients.
Maintenance updates can also be provided on a one off or ‘ad-hoc’ basis.
Hosting and Design business clients have the option of a Business Plus hosting tariff which includes four maintenance updates per year.